Sponsored Videos is a program that allows companies to pay to have their clips appear at the top of the results list when someone searches YouTube. While you might not think of YouTube as a search engine, The Times of India reported in March 2011 that it had become the second most popular search engine in the world after Google itself. With Sponsored Videos, you can reach people making these searches while reducing the risk of wasting money on viewers who aren't interested in your product or service.

The cost of a YouTube advertising campaign may vary based on your goals and budget. However, the average CPV for a video ad on YouTube is $0.10. This means you pay $100 for every 1,000 views of your ad. YouTube is a great option if you want to reach a large audience with your ad campaigns.

The whole point of your YouTube videos is to engage your viewers, who will then take action and make them your customers. You don't usually sell directly on YouTube. Instead, you generate leads that can be consistently profitable.