Instagram ads are a special type of Instagram marketing that convert regular Instagram posts and stories into paid content. These publications have higher reach and engagement and are great for increasing your brand awareness.

The popularity of selfies on Instagram speaks for itself, as do customer photos and images of people using products in real-world settings. One of the appeals of Instagram is the ability for brands to advertise in a more humane way without bombarding followers with messages screaming "Buy it now!" There is no clear answer to this question, as the cost of an Instagram ad can vary widely based on a number of factors including the specific goals of the ad campaign, target audience, geographic location, and overall budget. However, some reports suggest that the average cost per click for an Instagram ad is about $0.80, while the average cost per impression is about $6.70.

To get started with Instagram Marketing, you need to connect to an experienced and skilled Instagram Marketing Agency that has a decent track record and has already helped a big number of businesses excel in their respective domains through Instagram.

Look for brands that clearly invest time and money into their Instagram presence. You might start by researching what similar influencers in your industry already sponsor. Remember, it's okay to start small. Working with smaller brands will allow you to build a portfolio.